Wednesday, May 20, 2020

The Poverty Of High Schools - 1498 Words

It could be up to the teachers to save the country from an economic downturn The Unprepared Youth Each year, high schools across America send students out into the world without the skills they need to succeed. Admittedly, students learn the basic academics to move onto the next level, but the basic skills required in life are being put aside and forgotten. Today, high achieving seniors graduate understanding how to find the definite integral of a function and preform electrophoresis, but they do not know everyday skills like how to file their taxes. In order to succeed in the real world, high schools need to equip students with tools for everyday life. The numerous tools students need includes knowing how to become financially stable. â€Å"In 2013, approximately 10.9 million school-age children 5 to 17 years old were in families living in poverty† (â€Å"Children Living in Poverty†). When brought up in an environment surrounded by poverty, children possess a higher likelihood of staying in it. Schools must teach these children how to overcome financial adversities and manage their money. If their parents cannot understand how to financially make it, who is responsible for teaching them? They must look to their teachers because they possess their only hope to advance in the world. It’s up to the schools to teach these underprivileged kids the financial basics. With the gap between the rich and the poor increasing with no sign of stopping, America is obligated to narrow it.Show MoreRelatedHigh Poverty And Low Poverty Schools2515 Words   |  11 PagesHigh poverty and low poverty schools are different in many ways. From student backgrounds to location, the socioeconomic makeup of a school affects everything. The one place where differences would seem to be minimal would in the professionals that work in these schools. This study sought to determine if teachers perceived significant differences in the behaviors of the leaders in their schools. Furthermore, the study expected to determine if there was a significan t difference in how teachersRead MoreThe Rising Poverty Rate Of America Negatively Affecting The Education Of High School Students Essay2087 Words   |  9 PagesIs the rising poverty rate of America negatively affecting the education of high school students across the nation? Unemployment, parents’ level of education and a profound list that continues has shown to impact a child’s education. In 2013, â€Å"a majority of of children attending our K-12 public schools [came] from low-income families† (Suitts 35). Poverty-stricken students are more likely to receive poor grades than those living above the poverty line. What seems to be affecting the grades of theseRead MoreLinda Cliatt Wayman Is A Poverty Stricken And Crime Ridden North Philadelphia High School1101 Words   |  5 PagesLinda Cliatt-Wayman is a school principal for Strawberry Mansion High School, a poverty stricken and crime ridden North Philadelphia high school. This year, I watched her Ted Talk as she explained how she reformed this low-performing school and tackled problems from garbage issues to funding for more teachers. She said, â€Å"We have to make sure that every school that serves children in poverty is a real school†¦that provides them with knowledge and mental training to navigate the world around them.†Read MoreHow Slums Cause Poverty, Prostitution, School Dropout and High Rate of Teenage Pregnancy in the Alexandria Township2063 Words   |  8 Pagesskills. 2. Case study 2.1 HOW SLUMS CAUSES POVERTY, PROSTITUTION, SCHOOL DROP OUT AND HIGH RATE OF TEENAGE PREGNANCY IN THE ALEXANDRA TOWNSHIP. Alexandra Township, to the north of Johannesburg, has never had the best of reputations. It is one of the most densely populated areas on earth, with 1 million people shoe-horned into a single square mile. As one would expect with over-crowding of this nature, Alexandra earned a reputation for crime, poverty and xenophobia. The poorest of the poor – whetherRead MoreHigh Levels Of Teacher Turnover Negatively Affects Student Achievement1596 Words   |  7 PagesAccording to studies like those done by the Harvard Report, research has shown that high levels of teacher turnover negatively affects student achievement. There are additional studies like those done by the Teachers College Record, that indicate low teacher retention rates are often caused by poor working conditions within high-poverty schools. A school’s leadership, culture, and relationships within the school all affect working conditions and teacher satisfaction, which ultimately plays a roleRead MoreA High Sc hool Diploma Program1652 Words   |  7 Pagesseems like everyone gets a high school diploma in the United States in the year 2016. Or do they? Is it necessary to to get a high school diploma? As a country, we have made some progress diminishing educational barriers such as race, gender, and geography but poverty is still a barrier that can keep a young adult from graduating from high school and in turn, continue the cycle of poverty. Does getting a high school diploma have any effect on â€Å"generational poverty†? Poverty is defined as â€Å"the stateRead MoreDemographic Description Of Brindlee Mountain Middle School Essay767 Words   |  4 PagesDemographic Description Brindlee Mountain Middle School is a small rural school in Marshall County Alabama located within eight miles of Guntersville, Alabama and Arab, Alabama. BMMS was constructed sixteen years ago to consolidate Grassy and Union Grove junior high schools. This consolidation led to the reorganization of Grassy and Union Grove into elementary schools serving grades kindergarten through fourth grade. In 2004 Brindlee Mountain High School was created, followed by another reorganizationRead MoreA High School Diploma Program1652 Words   |  7 Pagesseems like everyone gets a high school diploma in the United States in the year 2016. Or do they? Is it necessary to to get a high school diploma? As a country, we have made some progress diminishing educational barriers such as race, gender, and geography but poverty is still a barrier that can keep a young adult from graduating from high school and in turn, continue the cycle of poverty. Does getting a high school diploma have any effect on â€Å"generational poverty†? Poverty is defined as â€Å"the stateRead MoreAs Some Schools Plunge Into Technology, Poor Schools Are1257 Words   |  6 PagesAs some schools plunge into technology, poor schools are left behind. (2012, January 24). Retrieved March 10, 2017. In this article, the authors indicate that students in high-poverty schools lack education because of the absence of technology in the schools. They explained that students who do not have the experience with technology fall behind academically compared to wealthier students. They discussed the importance of technology for the students’ learning and they believe that without technologyRead MoreLeadership Style Research Has Been Conducted Examining1555 Words   |  7 Pagesteachers in both high poverty and low poverty settings. School climate differences also need further examination to determine if teachers perceive their school climate differently in high poverty and low poverty schools. Chapter three describes the sampling procedures, research methodology, instrumentation, data collection, data analysis and procedures for the study of leadership styles and school climate differences in schools of different poverty levels. Significance of Study Poverty and its effects

Monday, May 18, 2020

Great Ideas to Make Your 21st Birthday Memorable

Turning 21 is a rite of passage for Americans  since its the age when its finally legal to drink alcohol. Its the last milestone of official adulthood, with the right to vote set at 18, the right to marry varying by state, and the right to drive extended to kids as young as 16.   Getting stone-drunk on your birthday may sound like fun in theory, but it may make memories of the evening hazy later on. So here are some ideas to bring in your big 21 like a mature adult. Travel Someplace New Make your 21st year the year of globe-trotting. You dont need a big budget to travel. Ditch the lavish hotels, and go for small, inexpensive ones, or even check out hostels. You can also connect with friends abroad and stay with people you know. That way, you get to experience the local flavors and a great cultural experience.   Even if your budget doesnt allow for overseas travel, try to find a way to get out of your comfort zone for a while, to meet new people and experience new things.   Visit Your Childhood Home If you have relocated since your childhood, visit the place you were born. Meet old neighbors, family friends, and people you once knew. Perhaps they have pictures or stories to share with you. When you revisit your place of birth, you realize what a long way youve come.   Of course, if its not possible to make the visit, or if childhood memories of your birthplace arent happy ones, you can take some time to reconnect with old acquaintances and family you havent seen or spoken to in a while. Birthdays are a good time to look back on all youve achieved.   Donate to Charity How about giving away all the stuff that you have grown out of? Find a charity organization that will be happy to collect your old belongings. There is a certain joy in giving. You will cherish this memory forever. Drink Responsibly If you plan to go out partying with friends, make sure to have someone sober to drive you home safely or that you have a smartphone to contact a taxi or a ride-share service. No driving after youve been drinking alcohol. Reflect on Your Milestones and Plan Ahead As you grow older, you are also supposed to grow wiser. Your 21st birthday is the perfect occasion to plan your future. Look back at the milestones you achieved and ponder about your life ahead: What do you want to do over the next year? How do you plan to improve your life? What are the mistakes you never want to repeat? Quotes About Getting Older And finally, here are a few quotes that may give you inspiration for your 21st birthday: The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life. – Muhammad Ali When a man is tired of life on his 21st birthday it indicates that he is rather tired of something in himself. –​ ​F. Scott Fitzgerald At twenty years of age, the will  reigns; at thirty, the wit; and at forty, the  judgment.   –  Benjamin Franklin Live as long as you may. The first twenty years are the longest half of your life. – Robert Southey Nature gives you the face you have at twenty, but its up to you to merit the face you have at fifty. – Coco Chanel How swift have flownTo me thy girlish times,A woman  grown  beneathMy heedless eyes!In vain I rackMy fancy to believeThe almanac,That speaks thee twenty-one.– Charles Lamb

Wednesday, May 6, 2020

What Efforts Are Being Taken Wildlife Protect Endangered...

What efforts are being taken to protect endangered wildlife? The animals are in trouble, and we need to help. Whether you want to believe it or not, animals seen all around the globe are slowly dying out. We can t fully stop this devastating loss of life, but we can prevent animals dying from causes like pollution, deforestation, and hunting. What does endangered mean to you? Does it mean some unimportant animal is dying out or does it mean that part of our world as we know it is falling apart? Endangered animals are endangered for a reason. Were trying to keep them around as long as we can. We can t sit around waiting for the animals to help themselves, we have to do something to help. There s so many types of†¦show more content†¦The Endangered Species Act also benefits people by maintaining healthy, natural systems that provide us with clean air, water, food, medicines and other products that we all need to live healthy lives. The Endangered Species Act is very important, because it saves our fish, plants and wildlife from going ex tinct. Once they are gone, they’re gone forever and there is no getting them back. Losing even a single species can have awful impacts on the rest of the ecosystem, because the effects will be felt throughout the food chain. From providing cures to deadly diseases to maintaining natural ecosystems and improving overall quality of life, the benefits of preserving threatened and endangered species are invaluable. The ESA adds and takes animals off the endangered species list as they feel necessary. They go through a long process to see improvement, growth, anything that is letting us know it s getting better as a species. Many species protected under the ESA are on their way to recovery. The manatees were endangered for a long time and now thanks to the ESA they ve moved up to threatened. This is great for the manatees, it means they re populating and getting bigger as a species. The Act provides numerous conservation resources to help states, tribes, and private landowners. S ince it was signed into law the Endangered Species Act has afforded protection to more than 1,500 species in the United States. Millions of acres of forests, beaches, andShow MoreRelatedThe World Wildlife Fund ( Wwf ) Essay1387 Words   |  6 PagesMedia Audit The World Wildlife Fund (WWF) has launched several campaigns in the past few years, all focused on several endangered species and natural habitats to try and save the extinction of the planet’s biodiversity. Although WWF has had success in their campaigns and received a plethora of positive feedback, the non-profit organization has also received negative comments in the media. Strengths Goals. WWF’s work has evolved from saving species and lands to addressing the larger global threatsRead MoreThe World Wildlife Fund ( Wwf ) Essay1393 Words   |  6 PagesMedia Audit The World Wildlife Fund (WWF) has launched several campaigns in the past few years, all focused on several endangered species and natural habitats to try and save the extinction of the planet’s biodiversity. Although WWF has had success in their campaigns and received a plethora of positive feedback, the non-profit organization has also received negative comments in the media. Strengths Goals. WWF’s work has evolved from saving species and lands to addressing the larger global threatsRead More Proposing Taxation of Products to Preserve Wildlife and the Environment1887 Words   |  8 PagesProducts to Preserve Wildlife and the Environment â€Å"Only after the last tree has been cut down,   Ã‚   Only after the last river has been poisoned,   Ã‚   Only after the last fish has been caught,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Only then will you realize that money cannot be eaten.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ---The Cree People    Wildlife is declining more rapidly each day with innumerable species already on the endangered species list and hundreds more waiting to be put on. Although great efforts are being made by organizationsRead MoreThe Devastation of Poaching in Africa Essay1614 Words   |  7 PagesPlanet Earth is the one and only home for humans, and it’s their natural duty to protect it and all of its inhabitants. For many people, the fate of animals is of little importance, especially when there are so many of their own species suffering throughout the world. However, only when one has respect for nature can he or she come to appreciate for his or herself. In the past few decades, some animals have progressively come closer and closer to extinction. When compared to demographics 30 yearsRead MoreHosting A Hunt Protect The Hunted : Pros And Cons1650 Words   |  7 PagesHosting a Hunt to Protect the Hunted: Pros and Cons The thought of killing an almost endangered animal to raise awareness to its vulnerable status seems insane to any normal human being, but what if there were several benefits to go along with the drawbacks? The scenario I am referring to is if a professional hunter sold tickets for $1500.00 a piece and maxed the amount of tickets to 100 tickets. The money he received from this hunt would go towards lion conservation only and not into his own pocketsRead MoreZoos Are An Unsafe Environment For Animals1635 Words   |  7 PagesWhat do you see when you think of a Zoo? Usually, people think of a place to hang out with family and friends and are educated on animals. Zoos give an opportunity for city kids or people to see wild animals. A zoo is a place where animals live in and are put on display for people to view. Zoos travel back to as early as 2500 B.C., when nobility started to collect exotic animals. In Europe, sixteenth century, when early explorers traveled to the New World, they brought home all sorts of weird andRead MoreThe Columbia Basin Pygmy Rabbit1520 Words   |  7 PagesThe Columbia Basin Pygmy Rabbit, or Brachylagus idahoensis, is listed as endangered by the United States Fish and Wildlife Service. This Pygmy Rabbit is the smallest species of its kind in North America, and it is also one of the only two species of rabbit in the world that digs its own burrow. The Pygmy Rabbit is different from other species because it falls within the monotypic genus ‘Brachylagus’. The phylogenetic identity of this rabbit is as follows: Animalia (Kingdom), Chordata (Phylum), MammaliaRead MoreProtecting Pygmy Sloth Habitat On The Isla Escudo De Verguas1167 Words   |  5 Pages The plan to protect pygmy sloth habitat on the Isla Escudo de Verguas is to create a team to begin gathering research to develop a Comprehensive Conservation Plan. The research gathered can be from previous research conducted by a variety of scientists. In addition, new data should be collected on the current population of Pygmy sloths in addition to the amount of mangroves on the island. This plan will make sure that the endangered animals on the island are protected and ensure that the refugeRead MoreEndangered Species Research Paper : Animals Are Harmed By Letting Nature1622 Words   |  7 PagesSarah Bader March 22nd, 2016 Endangered Species Research Paper Period: 2 Haven’t we lost enough? Animals are harmed by letting nature take its course, but human poaching is a major contributor. â€Å"Extinctions have occurred throughout our planet’s natural history. Some species develop as others die out, making space in the ecosystem for those best suited to any given habitat’s natural conditions. Long before human beings arrived, fossil records show that populations of animals evolved, thrived, declinedRead MoreThe Bald Eagle And Amur Leopard3039 Words   |  13 PagesLeopard, are in danger of becoming extinct. The amount of extinctions have exceedingly increased during the late 1900s and early 2000s. Humanity has taken most of the blame for some of the species to become threatened, endangered, or extinct. On the other hand, more species develop when others die. Even though the extra space is filled with new wildlife, it’s tragic to lose a small scale but important species. Once a species dies out, it’s gone forever with no point of return. Human activities, including

Personal and Professional Ethic free essay sample

List 2 examples of legal issues affecting healthcare and describe how you determined your choices to be legal issues. 2. Give 2 examples of ethical issues affecting healthcare and describe how you determined your choices to be ethical issues. 3. Give 2 examples of moral issues affecting healthcare and describe how you determined your choices to be moral issues. 4. Describe the impact your own personal ethics may have on your practice as a healthcare professional. 5. List 3 ideas that you have for keeping your personal and professional ethics separate: . How does diversity (ethnic, social and cultural) play a role in providing patient care for your chosen profession? Unit 9 Project Questions: Part II (NOTE: you may need to refer to chapter 3 and/or Unit 2 for this section) 7. What is the name of the professional organization related to your chosen career? (NOTE: a list of professional organizations can be found in the Code of Ethics and Professional Organizations module in the Reading section of Unit 2) 8. We will write a custom essay sample on Personal and Professional Ethic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How will your professional Code of Ethics help to guide you in making decisions on-the job? NOTE: a link to your Code of Ethics can be found in the Code of Ethics and Professional Organizations module in the Reading section of Unit 2) 9. How does your professional Code of Ethics differ from the American Medical Association Code of Ethics? 10. Does your professional organization offer a credentialing exam for your career? If so, what is the name of the credential you can receive after passing the exam? 11. For most allied health professionals, a certification can be preferred but is optional. Why is this? 12. Name two healthcare professionals in which a license would be required to practice.

Strategic Marketing management and hospitality sample

Question: Describe about the Strategic Marketing Management of Hospitality? Answer: Introduction This paper focuses on analyzing the current position of Starbucks by conducting market analysis. PESTEL analysis has helped in getting an insight regarding the macroeconomic condition. Additionally, SWOT analysis has contributed in identification of the strength, weakness, threat and opportunities of the organization. Marketing plan has been developed for launching new product the marketing plan includes identification of the target market, market segmentation and marketing mix strategies. Effective strategy is essential for maintain the position in the intensely competitive market and ensuring future growth in the international market. Financial forecast has been presented at the end of the paper. Company Overview Starbucks is one of the leading coffee shops which started its journey in 1971 with a single store in Seattle. Presently the company has 21,878 outlets across more than 65 countries. Starbucks offer the finest coffee of the globe that is grown, prepared and served by the experts. Mission of the organization is to inspire as well as nurture the human spirit one person, one cup and one neighborhood at a time. The company has been focusing on serving the best coffee to its customers. The major aim of the company is to use coffee that is grown under the best standards in terms of quality by adopting ethical practice. The organization sends its representative to the coffee farms of Africa, Latin America and Asia in order to ensure superior quality coffee beans that are grown ethically are used by the company. Starbucks believe that its employees are at the heart of the Starbucks experience (Starbucks Coffee Company, 2015). Products: Starbucks offer wide range of exclusive products which can be enjoyed by the consumers in the Starbucks stores, at their home or on the go. The company has been offering more than 30 blends and single origin premium coffees. The product range includes fresh brewed coffee, smoothies, espresso beverages, refreshers, teas and frappuccino etc. Moreover, Starbucks offer fresh salads, baked pastries, oatmeal, fruit cups, sandwiches etc. The consumer products of Starbucks include coffee beans, ready brew, ground coffee, ready to drink tea and coffee beverages etc (Starbucks Coffee Company, 2015). Financial Position: In 2013, net revenue of Starbucks has been estimated to be $ 14.9 billion and it has enhanced by 12% in comparison to 2012. Cash flow from operation has increased by $ 1.1 billion from the previous year. The financial statements of the company clearly indicate that the company has been encountering significant growth. The company has achieved highest sales growth in China and Asia Pacific region (Investor.starbucks.com, 2015). Sustainable Business Practice: Starbucks have always focused on maintaining a balance between profitability and social conscience. The company has adopted a holistic approach in order to source best quality coffee ethically. Starbucks have been supporting farmer loans as well as forest conservation programs for fostering a better future for the farmers and better place to leave. The company is committed to the environment and it cares for its planet through water and energy conservation along with recycling. Market Analysis International coffee market has experienced significant transformation over the last fifty years. According to International Coffee Organization, global consumption of coffee has been increasing at the growth rate of 1.9% per year over the last fifty years. The growth rate has increased to 2.4% since 2000. United States of America European Union and Japan account for the principal share of the global demand of coffee. Domestic consumption in the coffee exporting nations has significantly increased over the last few decades. In the traditional importing market of coffee has encountered slight decline in the annual growth rate of consumption. Despite the population growth, increase in coffee consumption in the traditional markets has been estimated to be weak. On the other hand, in the emerging markets, the demand for coffee has been increasing significantly. It has been expected that the emerging markets will be important source of growth in the global consumption in near future (Inte rnational Coffee Organization, 2014). According to the market research conducted by the National Coffee Association of USA, it has been observed that Americans are shifting to the gourmet coffee and 34% consumers in USA prefer gourmet coffee beverages (National Coffee Association, USA, 2014). Espresso based beverage and regular coffee prepared with gourmet coffee beans are receiving growing popularity in US and it has grown by 3% from the previous year (Brown, 2014). On the other hand, trend has reported that consumption of non-gourmet beverages has declined by 4%. According to the report published on the trend of coffee consumption, it can be clearly identified that the consumption is declining. Additionally, it has been recognized that popularity of tea is rising and the rising price of coffee is one of the major reasons behind it (Mitchell, 2015). Additionally, tea has lot of health benefits and growing concerns about health can be considered as a major reason for preferring tea. Presently 59% American drink coffee re gularly and it has been found that younger people in US drink fewer cups coffee daily (Fortune, 2015). On the other hand, coffee industry of Australia has been expecting significant growth in near future (Bowling, 2015). Porter's Five Forces Analysis: Competitive Rivalry Starbucks have been operating in the monopolistically competitive market. It has been observed that Starbucks have been able to achieve significant brand loyalty despite of the inflated price. From the market analysis it has been observed that the company has been maintaining good control over its high price. The high quality coffee has helped the company in differentiating form its competitors. The major competitors of Starbucks are the specialty coffee shops and the quick service restaurants. However, the present trend has clearly indicated that consumers are looking for lower priced beverages. Hence, Starbucks will encounter decline in sales as consumes will shift to the shops offering good quality at lower price (Jeffs, 2008). Bargaining Power of the Suppliers Starbucks believes in ethical sourcing and it focuses on integrating sustainability into their supply chain. High quality and ethically grown coffee beans are sourced from the different regions of Africa, Latin America and Asia. Starbucks capitalizes the advantage large market share and size of the organization. The bargaining power of suppliers is low as Starbucks maintain fair trade and its brand name attracts the suppliers to get associated with the organization. Bargaining Power of the Customers Bargaining power of the customers is one of the important factors that influence the strategy of the organization. Starbucks offers wide range of high quality products and its brand value easily attracts as well as retains customers. However, as the customers are getting various alternatives, they can easily switch to other brands offering lower price without making compromise on quality. Hence, the bargaining power of the customer is moderate in case of Starbucks. Threat of New Entrants Entrance of new market players is significantly reliant upon the level of barriers to enter into the market. In case of beverage industry, the barrier to entry is quite low and the initial investment is not very high. Hence, it is very easy to penetrate the market. However, for the new market players, it will be very difficult to compete with the market leader like Starbucks. Therefore, it can be concluded that in case of Starbucks, threat of new entrants is moderate. Threat of Substitutes Threat of other substitutes also plays a major role in reshaping the strategy of an organization. In case of Starbucks, the threat of substitutes is high. For instance, fresh fruit juice, packaged fruit juice, energy drinks and tea are the substitutes of coffee. Especially, tea has been receiving growing popularity across the globe. Health consciousness is rising and consumers have identified the health benefits of tea. Hence, it can be stated that the threat of substitute is high for Starbucks (Grigg, 2002). PESTEL Analysis PESTEL analysis is a strategic management tool which provides significant insight to the macroeconomic environment. In the following table six external factors have been briefly discussed in order to provide an overview of the macroeconomic environment of Starbucks. Factors Political Starbucks have been encountering major concern related to the sourcing of raw materials which has attracted the political attention. Hence, it is important adhere to the norms of that nation for conforming to the fair trade practice (Sadler, 2003). Starbucks has been operating in different nations across the globe and it has been encountering regulatory pressure from different nations. Economic Global economic slowdown especially in the European market has been a major concern for Starbucks. It has been affecting the profitability of various organizations. Recent trend has indicated that people are shifting to other beverages form the high priced coffee. In different nations, labor cost and other operational cost vary and the company needs to develop its strategy according to the market situation. Social The company may focus on targeting broad market in different economy which will require lowering the price of the products. Consequently, the quality of the product will be compromised in this case. The social factor of different economy has clearly indicated consumers preference for low priced products which must be considered by the firm (Parasuraman, 1987). Technological Advancement of technology has been shaping the demand of the consumers. Starbucks has been offering Wi-Fi in the outlet for attracting the young generation. Mobile app has been receiving rapid popularity and Starbucks has adopted it to provide convenience to its consumers. Additionally discount coupons have been generated in association with Apple (Vrontis and Kogetsidis, 2008). Environmental Environmental impact of the business activities must be reduced. Hence, it is important for the business firm to be well aware of the business activities and ethical practice. Legal In each territory, Starbucks need to ensure that its activities comply with the legal framework. Competitor Analysis Coffee market is highly competitive and the competition analysis provides a clear scenario of the position of Starbucks in the market. Starbucks have been operating in the monopolistically competitive market. It has created a standard for its product and it has been controlling the inflated price. High brand image of Starbucks differentiates its products from its competitors. High quality and ethically sourced coffee are the major reason behind the success of Starbucks. There are various coffee shops in the market and those are the principal competitors of Starbucks. Costa Coffee, Dunkin Brands, Petes Coffee and McDonalds are creating pressure on Starbucks. In terms of location, Starbucks encounter major challenges from the restaurants and ready to drink coffee shops located in the prime locations (Kotler, 2000). The intensity of the rivalry has been increasing and Starbucks will encounter major issues in gaining new customers as well as retaining them. Competitors of Starbucks have participated in a price war which can significantly affect the profitability of the firm. SWOT Analysis SWOT analysis helps in identification of the internal strength and weakness of the organization along with the external threat and opportunities. An organization must focus on improving the weakness and capitalizing strength as well as opportunities for enhancing the overall business performance. Strength One of the major strength of Starbucks is its wide range of products offered to its customers. Starbucks strongly believe in sustainable business practice and it focuses on the ethical sourcing of raw materials (Loureiro and Lotade, 2005). The company values it employees and considers them as partners. Starbucks have focused on mass advertising which assisted in establishment of the brand name. The research and development team of Starbucks has been working on strengthening its product portfolio which satisfies customers having different needs. Strong brand name, value and brand loyalty has provided significant advantage to the organization (Grant, 2011). Effective customer relationship management and branding strategy of the company has contributed in the success of the organization. Weakness Starbucks has been majorly focusing on coffee and retail. However, it is very important to diversify for achieving greater market share as well as expansion of the business. Starbucks have focused on differentiating its product by offering best quality coffee. However the price is too high that the consumers may forego the premium experience by switching to other products with lower price. Starbucks is significantly reliant on the domestic market, i.e. US market. Opportunities Starbucks have ample opportunity to expand in the emerging market as the trend has demonstrated the growth rate of coffee consumption has increased in the developing economies. Starbucks have an opportunity to expand its product mix and achieving large market share by adoption of effective marketing strategy (Harrison, 2005). Use of mobile app can help in enhancing the business as it offers greater convenience to the customers. As Starbucks already have a powerful brand image, it can focus on leveraging it for venturing product diversification and brand extension. Threat Starbucks have been encountering significant threat due to increased competition. For instance, Costa Coffee, Dunkin Brands, Petes Coffee and McDonalds have been creating significant pressure on the brand. Price volatility in the international coffee market can be considered to be a major threat for the organization. Starbucks do not have a control over it, but it can affect the profitability of the organization. Starbucks is significantly reliant on the developed economies and the market is becoming saturated. Lifestyle and the taste of the consumers are changing and the customers prefer healthy products. Demand for coffee has been declining in the developed nations (Mohr, 2013). Idea of New Product and Service SWOT analysis of Starbucks have clearly indicated that the company ample opportunity to expand its product line. Analysis of the market has indicated that the consumers are becoming increasingly health concerns. Negative impact of drinking coffee has been identified by the consumers. Moreover, it has been found that tea has been receiving significant popularity in the developed nations. Though Starbucks have some other beverages such as tea and fruit juice, the major product is coffee. As the consumption of coffee is declining, Starbucks must focus on launching new products. As tea and fruit juice are the principal substitutes of coffee, Starbucks can plan launching wide variants of tea and fruit juice. Presently, Starbucks has been offering brewed tea, latte and iced tea. New variants of tea and nutritious fruit juice must be offered by Starbucks. It will focus on highlighting the nutrition value and health benefits of these products (Hawkins, Best and Coney, 2004). Future Marketing Strategy Target Market Target market for the new products will be the health conscious consumers. The company must target thee people who will be loyal and thus brand loyalty can be achieved. Moreover, it will also include existing customers of Starbucks. It will include the younger generation who drinks fewer cups of coffees and the adults. Starbucks will target the office goers who consume soft beverages and they can afford expensive products (Winer, 2004). Market Segmentation Loyal Customers Starbucks will target the regular customers or the loyal customers. Starbucks can promote the health benefits of the newly launched products and capture the exiting market. Young Adults of Age Group 18 -24 Young adults do not prefer coffee as they have identified the negative impact of drinking too much coffee. Moreover, they cannot afford the high price of coffee. Hence tea and fruit juice will be a preferred option for the young adults belonging to the age group of 18 24. Adults of Age Group 30 55 Adults are also the principal target of Starbucks. People belonging to the age group of 30 -55 are switching from coffee to other beverages. Hence, targeting this wide market would significantly help in boosting the market share of Starbucks. Additionally, the office goers can easily afford the expensive products of Starbucks and the health benefits of tea and fruit juice will attract and retain these people easily (Sheehan, 2011). Marketing Mix Marketing mix has major four elements that help in determining the marketing strategy of the organization. In the following table, the marketing mix elements for launching new products have been presented. Marketing Mix Elements Strategies Product Starbucks will expand the product mi for offering healthy beverages to the target market. It has been observed that the lifestyle and preference of the consumers are changing and consumption of coffee is declining in the developed economies while tea has been receiving increasing popularity. Consumers are becoming more health concern. Hence, Starbucks will launch tea and fruit juice. Wide range of tea such as different variants of iced tea, latte, herbal tea, black tea etc can be offered (Chernev, 2012). Moreover, fresh fruit juices of all popular fruits must be offered to the customers. In the packaged tea and fruit juice, the nutritional value must be written. The research team of Starbucks must focus on developing new products continuously according to the preference of the customers. Price Starbucks have adopted premium pricing strategy for its other products. In this case, it can adopt premium pricing strategy as it is considered to be significant part of the brand. Starbucks seems to define the status of the consumers. Hence, premium pricing strategy will be appropriate for Starbucks. However, price of tea will be lower than coffee as consumers are looking for low priced beverages (Winer, 2004). Place These products must be made available to all the stores, especially in the developed nations. Moreover, loose leaf teas can be made available online which will be convenient for the customers (Anderson and Vincze, 2004). Promotion Promotional strategy must focus on highlighting the major advantages of tea and fruit juice. The advertisement campaigns must communicate the nutrition value and health benefits of these products. Newsletter must be send to the registered customers. Additionally, advertisement must be published on social media for attracting the target market. Marketing campaign must be conducted for promoting healthy lifestyle (Cravens, Lamb and Crittenden, 2002). Financial Forecast Particulars 2014 (Base Year) 2015 2016 2017 Total Net Revenue $ 16,447.80 $ 18,750.49 $ 21,375.56 $ 24,581.90 Revenue Growth 14.00% 14.00% 15.00% Total cost of Operations $ 13,635.00 $ 15,680.25 $ 17,953.89 $ 20,557.20 Operating Profit $ 2,812.80 $ 3,070.24 $ 3,421.67 $ 4,024.70 Increase in Operating Profit 9.15% 11.45% 17.62% Conclusion Starbucks has been operating in the monopolistically competitive market and extensively focused on the domestic market. The trend of coffee consumption has indicated that consumption of coffee is declining. Hence, Starbucks must launch wide range of healthy beverages which will include tea and fruit juices. 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